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dc.contributor.author
Makris, Apostolos
en
dc.date.accessioned
2019-02-17T10:21:46Z
dc.date.available
2019-02-18T01:00:14Z
dc.date.issued
2019-02-17
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29233
dc.rights
Default License
dc.subject
E- commerce
en
dc.subject
Usability
en
dc.subject
User experience
en
dc.subject
Cross-selling
en
dc.subject
Up-selling
en
dc.title
Commercial vs usability goals in e-commerce website design
en
heal.type
masterThesis
en_US
heal.creatorID.dhareID
1106170016
heal.keywordURI.LCSH
Electronic commerce
heal.keywordURI.LCSH
Web sites--Design
heal.keywordURI.LCSH
Internet marketing
heal.keywordURI.LCSH
Internet advertising
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
en_US
heal.publicationDate
2018-12-28
heal.abstract
This dissertation was written as a part of the MSc in Strategic Product Design at the International Hellenic University. In contemporary e-commerce websites (e.g. e-shops, travel booking sites) , a trend of cross-selling propositions can be seen that interfere with the primary goal of the user. This dissertation studied the possible negative effects of this recent commercial trend on the usability and the user experience of e-commerce websites. Furthermore, it proposes some directions for reconciling these two seemingly conflicting goals. Prof. D. Nathanael conceived of the presented idea. With Prof. D. Nathanael’s mentorship and supportiveness, Apostolos Makris developed the cross-selling techniques analysis and presented an improved version of the existing examples. Prof. D. Nathanael encouraged Apostolos Makris to investigate the different cross-selling methods and supervised the findings of this work. All authors discussed the results and contributed to the final manuscript.
en
heal.advisorName
Nathanael, Dimitris
en
heal.committeeMemberName
Nathanael, Dimitris
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
56
en_US


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