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Brand Value and Marketing Strategies of Cosmetics Brands in the Greek Market	1097

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Brand Value and Marketing Strategies of Cosmetics Brands in the Greek Market	54	26	34	28	54	36	48

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c.ntioudi_spd_20-02-2019.pdf	775

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

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