In Greece, an increasing number of companies are entering the genetic healthcare marketplace, and
marketing for genetic tests is expanding. In order to reduce negative consequences, it is necessary for
every country to have educated citizens to reduce any misconceptions about genetics. Prior to this
thesis, no comprehensive study has investigated public knowledge of genetics in Greece. The main
objectives of this study were to explore the subjective, objective knowledge and the attitude of Greek
adults on genetic testing via a quantitative method. A survey was designed, and the only eligibility
criterion was the participants to be adults. In total, 312 people participated in the study over two
weeks in September 2018, replying about demographics, subjective genetic knowledge, objective
knowledge, family health history, and attitudes towards genetic testing. This study also proposes a
social marketing plan to improve the genetic literacy of Greek citizens. It is strongly recommended
that researchers continue evaluating the genetic literacy of citizens and that more education programs
be provided. This will lead to more effective decisions about genetic issues as they are becoming a
major part of everyone’s lives.
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