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dc.contributor.author
Darmani, Eleanna
en
dc.date.accessioned
2019-03-04T09:12:17Z
dc.date.available
2019-03-05T01:00:17Z
dc.date.issued
2019-03-04
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29236
dc.rights
Default License
dc.subject
Marketing
en
dc.subject
General Public Education
en
dc.subject
Genetics
en
dc.title
Marketing-Based Procedures and Event Development to Enhance Public Knowledge on Genetics
en
heal.type
masterThesis
en_US
heal.creatorID.dhareID
Darmani E.
heal.generalDescription
In Greece, an increasing number of companies are entering the genetic healthcare marketplace, and marketing for genetic tests is expanding. In order to reduce negative consequences, it is necessary for every country to have educated citizens to reduce any misconceptions about genetics. Prior to this thesis, no comprehensive study has investigated public knowledge of genetics in Greece. The main objectives of this study were to explore the subjective, objective knowledge and the attitude of Greek adults on genetic testing via a quantitative method. A survey was designed, and the only eligibility criterion was the participants to be adults. In total, 312 people participated in the study over two weeks in September 2018, replying about demographics, subjective genetic knowledge, objective knowledge, family health history, and attitudes towards genetic testing. This study also proposes a social marketing plan to improve the genetic literacy of Greek citizens. It is strongly recommended that researchers continue evaluating the genetic literacy of citizens and that more education programs be provided. This will lead to more effective decisions about genetic issues as they are becoming a major part of everyone’s lives.
en
heal.classification
Marketing & Genetics
en
heal.keywordURI.LCSH
Genetics
heal.keywordURI.LCSH
Genetics, Medical
heal.keywordURI.LCSH
Genetics, Medical--standards
heal.keywordURI.LCSH
Genetics--Research
heal.keywordURI.LCSH
Genetics--Social aspects
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.fileFormat
pdf
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2019
heal.abstract
In Greece, an increasing number of companies are entering the genetic healthcare marketplace, and marketing for genetic tests is expanding. In order to reduce negative consequences, it is necessary for every country to have educated citizens to reduce any misconceptions about genetics. Prior to this thesis, no comprehensive study has investigated public knowledge of genetics in Greece. The main objectives of this study were to explore the subjective, objective knowledge and the attitude of Greek adults on genetic testing via a quantitative method. A survey was designed, and the only eligibility criterion was the participants to be adults. In total, 312 people participated in the study over two weeks in September 2018, replying about demographics, subjective genetic knowledge, objective knowledge, family health history, and attitudes towards genetic testing. This study also proposes a social marketing plan to improve the genetic literacy of Greek citizens. It is strongly recommended that researchers continue evaluating the genetic literacy of citizens and that more education programs be provided. This will lead to more effective decisions about genetic issues as they are becoming a major part of everyone’s lives.
en
heal.advisorName
Kleopatra, Konstantoulaki
en
heal.committeeMemberName
Kleopatra, Konstantoulaki
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
40
en_US


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