Recent
Information
Communication
Technologies
advancements
(ICTs)
and
the
extended
use
of
mobile
technologies
and
social
media
have
originated
smartness
in
tourism
businesses
(Xiang
&
Fesenmaier,
2017).
In
the
cruise
industry,
innovative
technologies
have
transformed
the
cruise
experience,
by
incorporating
service
delivery
and
amusement
with
seeking
and
exchanging
information
in
an
always
mobile
environment
(Tussyadiah
&
Zach,
2012).
Hence,
the
Smart
Maritime
Ecosystem
has
emerged
involving
cruisers
as
active
actors
who
interact
dynamically
with
stakeholders
within
their
ambit,
creating
value
for
all.
Conversely,
technology
empowers
cruise
businesses
to
achieve
their
key
goals;
from
improving
loyalty
and
customer
value,
until
innovating
for
competitive
differentiation
and
working
with
others
in
new
ecosystems
to
enhance
brand
strategies
and
deliver
unique
real-‐time
travel
experiences.
The
purpose
of
this
conceptual
project
is
to
accumulate
the
current
digital
innovations
over
the
maritime
ecosystem
and
investigate
the
impact
of
ICTs
on
the
cruiser’s
experience
on
board.
After
clarifying
the
concept
of
smart/smartness
in
tourism
and
overviewing
the
cruise
industry
–citing,
in
particular,
the
future
trends
in
cruising-‐
this
assignment
will
try
to
conceptualise
the
Smart
Maritime
Ecosystem
focusing
on
the
transformation
of
guests’
experiences,
bringing
together
all
the
digital
features
on
smart
cruise
ships
from
thirteen
companies
and
creating
a
hypothetical
scenario
at
sea.
Moreover,
this
study
will
analyse
the
benefits
of
using
ICTs
in
terms
of
efficiency,
sustainability,
safety,
and
personalization
of
the
experience,
as
well
as
discuss
the
challenges
and
limitations
associated
with
these
technological
improvements.
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