GR Semicolon EN

Show simple item record

dc.contributor.author
Gianniotis, Konstantinos
en
dc.date.accessioned
2019-03-12T09:23:34Z
dc.date.available
2019-03-13T01:00:11Z
dc.date.issued
2019-03-12
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29248
dc.rights
Default License
dc.subject
marketing
en
dc.subject
services
en
dc.subject
e-banking
en
dc.subject
adoption
en
dc.subject
technology acceptance
en
dc.title
Factors Affecting E-Banking Adoption by Greek Consumers.
en
heal.type
masterThesis
en_US
heal.creatorID.email
k.gianniotis@ihu.edu.gr
heal.classification
Management,Banking
en
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.fileFormat
pdf
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2019-01-31
heal.abstract
Internet banking is a fairly new innovation.In general,e-banking is a form of new technological application and its use by the public follows,as with anything innovative,certain stages.Since their introduction in 1995,electronic banking services have been used by the banks themselves for internal communication and information exchange.Then,with the development of the internet,electronic banking services began to be used to promote banking products to citizens and businesses.Today,banks can expect several benefits from the use of internet banking since they can minimize their expenses and at the same time,attract more customers.However,there are several factors that can affect consumers'intention to use e-banking services and their investigation is of great importance.Based on that,the current reserarch aims to identify the factors that can affect Greek consumers intention to use internet banking.The research was conducted with the use of a questionnaire which was fulfilled by 141 bank customers and the results showed that the intention to use e-banking is positively connected with perceived enjoyment and perceived ease of use,while on the contrary intention to use e-banking is negatively related with perceived risk.
en
heal.advisorName
Laspita, Stavroula
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
91
en_US
heal.spatialCoverage
Greece
en


This item appears in the following Collection(s)

Show simple item record

Related Items