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dc.contributor.author
Kouroglou, Charalampos
en
dc.date.accessioned
2019-03-16T10:34:46Z
dc.date.available
2019-03-17T01:00:13Z
dc.date.issued
2019-03-16
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29258
dc.rights
Default License
dc.subject
Marketing plan
en
dc.subject
Marketing
en
dc.subject
Metal construction company
en
dc.subject
Industrial metal constructions
en
dc.subject
Metal buildings
en
dc.title
Marketing Plan for D. Giantsis & Co S.A
en
heal.type
masterThesis
en_US
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2018-12
heal.abstract
Marketing is the way that the companies try to understand the needs of their customers satisfy them and increase their profit. DG Company is a metal construction company specialized in constructing metal parts, industrial metal constructions and metal buildings. DG Company was founded as a family business in 1953 and since then it has expanded. It is located in Thessaloniki, in the North of Greece. Although it is the leader company in this geographic area, it also wants to implement new marketing techniques in order to expand. The main objective of this consulting project was to provide a marketing plan to the CEO of the company.
en
heal.advisorName
Laspita, Stavroula
en
heal.committeeMemberName
Mavragani, Eleni
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


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