The past 50 years, Logistics has become a key factor of business productivity, efficiency
and profitability, affecting all the important functions of the firms massively. Over the
last years, increasing public and government concern about the environmental and
social issues forced the companies to take action and minimize the impact that their
logistics procedures have on the environment. Green logistics analyzes the
environmental effects of the activities involved in the storage, handling and transport
of products as they move through the supply chain.
The main goal of this research, named “The importance of Green Logistics for the
environmental and economic sustainability of the firms”, is to present the detailed
explanation of the green logistics concept and to track down the existing policies that
the firms implement in order to comply with the public and government requirements
for reduction of the environmental impact of their logistics operations. Furthermore,
the research examines the best alternative and innovative policies that firms could
establish to improve their environmental performance, enhance the link between
green supply chains and CSR (Corporate Social Responsibility) and, as an outcome,
improve their economic results.
As far as the empirical part of this research is concerned, we present some useful
conclusions which were drawn by the analysis of the data collection through telephone
interviews which were carried out with senior executives of Lidl Hellas and Metro Cash
& Carry. There is a further research of these two real Greek firm cases which aims to
track down the green Logistics philosophy of two of the most important Greek
wholesale and retail firms and their employees’ perception about the relationship of
green logistics and firm sustainability.
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