The particular dissertation is focused on the creative process of designing and effectively communicating the brand identity of organisations and, in particular, higher education universities and institutions, through print and digital media. More specifically, the promotion of both current and potential educational and research activities of the Industrial Design Lab of the Aristotle University of Thessaloniki will serve as the dissertation’s case study. The Industrial Design Lab is part of the School of Visual and Applied Arts of the Aristotle University of Thessaloniki and is focused on: (a) Design – technology-driven & human-centred industrial design; (b) Research - development of new methodological standards and tools for the design of usable objects; (c) Education – co-ordinating, organising and teaching undergraduate courses of Industrial Design; (d) Interdisciplinarity and Extraversion – the development and promotion of design and design thinking through strategic partnerships with other departments of AUTH, cultural institutions, institutes, and production units. The outcomes of the dissertation comprise the following: (a) delineation of an initial theoretical framework on graphic design, branding, and visual identity design; (b) overview of relevant visual identity examples and case studies; and (c) the applied design part of the thesis, leading to an integrated visual identity for the Industrial Design Lab and its applications, that reflect the role, character, and ongoing activities of the Lab. The deliverables of the design project concerning the visual identity include a comprehensive body of graphic work (logotype(s), visual identity guidelines, icons, layout templates and print graphics, as well as the user interface design of a website).
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