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dc.contributor.author
Katmada, Aikaterini
en
dc.date.accessioned
2019-03-26T13:32:14Z
dc.date.available
2019-03-27T01:00:17Z
dc.date.issued
2019-03-26
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29276
dc.rights
Default License
dc.subject
Graphic design
en
dc.subject
Branding
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dc.subject
Communication
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dc.subject
Visual identity
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dc.subject
Corporate identity
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dc.subject
Design
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dc.subject
Aesthetics
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dc.subject
Logotype
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dc.subject
UI/UX
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dc.title
Designing a visual identity for the Industrial Design Lab of AUTh
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heal.type
masterThesis
en_US
heal.classification
Design, Communication, Branding, Graphic Design
en
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.references
Livingston, A., & Livingston, I. (2003). The Thames & Hudson dictionary of graphic design and designers. Thames & Hudson.
en_US
heal.references
Lupton, E. (2012). Graphic design theory: Readings from the field. Chronicle Books.
en_US
heal.references
Pettersson, R. (2015). Information Design 4: Graphic Design. Tullinge: International Institute for Information Design.
en_US
heal.references
Wagemans, J., Elder, J. H., Kubovy, M., Palmer, S. E., Peterson, M. A., Singh, M., & von der Heydt, R. (2012). A century of Gestalt psychology in visual perception: I. Perceptual grouping and figure–ground organization. Psychological bulletin, 138(6), 1172.
en_US
heal.references
Wheeler, A. (2009). Designing brand identity. John Wiley & Sons.
en_US
heal.references
Liamadis, G. (2017). The Semiotics of Branding in Product Design: from the design idiom to the sign code. 3rd International Conference & Exhibition on Semiotics and Visual Communication, Cyprus Semiotics Association, Semiotics and Visual Communication Research Lab, Department of Multimedia and Graphic Arts, Cyprus University of Technology, 3-5 November 2017.
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
en_US
heal.publicationDate
2019-01-31
heal.abstract
The particular dissertation is focused on the creative process of designing and effectively communicating the brand identity of organisations and, in particular, higher education universities and institutions, through print and digital media. More specifically, the promotion of both current and potential educational and research activities of the Industrial Design Lab of the Aristotle University of Thessaloniki will serve as the dissertation’s case study. The Industrial Design Lab is part of the School of Visual and Applied Arts of the Aristotle University of Thessaloniki and is focused on: (a) Design – technology-driven & human-centred industrial design; (b) Research - development of new methodological standards and tools for the design of usable objects; (c) Education – co-ordinating, organising and teaching undergraduate courses of Industrial Design; (d) Interdisciplinarity and Extraversion – the development and promotion of design and design thinking through strategic partnerships with other departments of AUTH, cultural institutions, institutes, and production units. The outcomes of the dissertation comprise the following: (a) delineation of an initial theoretical framework on graphic design, branding, and visual identity design; (b) overview of relevant visual identity examples and case studies; and (c) the applied design part of the thesis, leading to an integrated visual identity for the Industrial Design Lab and its applications, that reflect the role, character, and ongoing activities of the Lab. The deliverables of the design project concerning the visual identity include a comprehensive body of graphic work (logotype(s), visual identity guidelines, icons, layout templates and print graphics, as well as the user interface design of a website).
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heal.advisorName
Liamadis, Georgios
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heal.committeeMemberName
Liamadis, Georgios
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heal.committeeMemberName
Symeonidou, Ioanna
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heal.committeeMemberName
Kyratsis, Panagiotis
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heal.academicPublisher
IHU
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heal.academicPublisherID
ihu
en_US


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