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dc.contributor.author
Koutra, Marina
en
dc.date.accessioned
2019-04-02T13:53:34Z
dc.date.available
2019-04-03T00:00:19Z
dc.date.issued
2019-04-02
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29285
dc.rights
Default License
dc.subject
Hotel
en
dc.subject
Big Data
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dc.subject
Business Analytics
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dc.subject
G.D.P.R.
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dc.subject
Artificial Intelligence
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dc.title
PROCESSING AND EVALUATING BIG DATA AND BUSINESS ANALYTICS IN TOURISM: An analysis of hotels in Thessaloniki and the region of Halkidiki
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heal.type
masterThesis
en_US
heal.secondaryTitle
An analysis of hotels in Thessaloniki and the region of Halkidiki
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heal.generalDescription
An examination of the subject of Big Data and Business Analytics and its real-life applications in the Hotel Industry based on results from 4 and 5-star hotels with more than 100 rooms in Thessaloniki and the region of Halkidiki.
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heal.classification
Technology, Hospitality
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heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2019-03-31
heal.bibliographicCitation
Marina Koutra, School of Economics, Business Administration and Legal Studies, International Hellenic University, 2019
en
heal.abstract
This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University. The development of new alternative forms of tourism, the attraction of tourists from new "emerging" tourist markets, the targeted advertising of Greece and the upgrading of tourist infrastructure are opportunities for the country’s hospitality industry (Karageorgos, 2018)1. Opportunities that require an important amount of big data and business analytics to be exploited. This is the aim of this dissertation paper, which is featuring both primary and secondary research of four and five star hotels having more than one hundred rooms in the city of Thessaloniki and the region of Halkidiki in Northern Greece. The reasons behind the selection of these particular regions for research are the position of the International Hellenic University (in Thessaloniki) and the evolving nature of tourism in the area. The results of the research are being evaluated and interpreted with their depiction in graphs and tables for an easier understanding. Furthermore, a discussion about the value of these results to the hotel sector in these areas commences, accompanied with a projection and recommendations into future time periods.
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heal.tableOfContents
LIST OF CONTENTS COVER PAGE .................................................... 1 ABSTRACT ....................................................... 3 LIST OF CONTENTS ........................................ 4 LIST OF FIGURES ............................................ 5 LIST OF TABLES ............................................. 5 CHAPTER 1: INTRODUCTION ........................ 6 CHAPTER 2: LITERATURE AND EXISTING RESEARCH ........................................................ 7 CHAPTER 3: AN OVERVIEW OF THE RESEARCH AREAS ......................................... 13 CHAPTER 4: CONDUCTING THE SURVEY ......................................................................... 19 CHAPTER 5: ANALYZING THE QUESTIONNAIRE ........................................... 24 CHAPTER 6: ELABORATING ON FINDINGS ......................................................................... 33 6.1: DISCUSSIONS................................................. 33 6.2: RECOMMENDATIONS ......................................................................... 36 CHAPTER 7: EPILOGUE........................................................ 39 BIBLIOGRAPHY ......................................................................... 41 APPENDIX ......................................................................... 43 1. ADDITIONAL GRAPHS.......................................................... 43 2. QUESTIONNAIRE ANSWERS (QUESTIONS 2 – 29) ............................................................... 45
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heal.advisorName
Katsaliaki, Korina
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heal.committeeMemberName
Katsaliaki, Korina
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heal.committeeMemberName
Lida, Kyrgidou
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heal.committeeMemberName
Laspita, Stavroula
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heal.academicPublisher
IHU
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heal.academicPublisherID
ihu
en_US
heal.numberOfPages
49
en_US
heal.spatialCoverage
Halkidiki
en


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