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dc.contributor.author
ZAGKAKIS, DIMITRIOS
en
dc.date.accessioned
2019-04-08T13:35:15Z
dc.date.available
2019-04-09T00:00:16Z
dc.date.issued
2019-04-08
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29312
dc.rights
Default License
dc.subject
Persuasive design
en
dc.subject
Web
en
dc.subject
E-commerce
en
dc.title
Persuasive Design and the Web
en
heal.type
masterThesis
en_US
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2019-04-08
heal.abstract
This dissertation was written as a part of the MSc in e-Business and Digital Marketing
at the International Hellenic University. In this Dissertation is examined the effect of
persuasive technics of a website in e-commerce sectors. The research is based in all the
steps of the purchase funnel across different websites and e-shops.
The expected outcome of this dissertation is to prove that the application of the appropriate persuasive techniques to a website will result to more likeable results. This will
happen through literature review of which are the factors, the techniques and the review
of some applications.
en
heal.advisorName
DROSOS, DIMITRIOS
en
heal.committeeMemberName
Prof. Drosos
en
heal.committeeMemberName
Prof. Fouskas
en
heal.committeeMemberName
Dr. Magnisalis
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
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