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dc.contributor.author
Tsairas, Nikolaos
en
dc.date.accessioned
2019-04-09T11:15:31Z
dc.date.available
2019-04-10T00:00:21Z
dc.date.issued
2019-04-09
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29315
dc.rights
Default License
dc.subject
Business plan
en
dc.subject
Dementia
en
dc.subject
Dementia friendly
en
dc.subject
Social enterprise
en
dc.subject
Memory café
en
dc.title
Business Plan for starting a dementia Café as a Social Cooperative Enterprise
en
heal.type
masterThesis
en_US
heal.keywordURI.LCSH
Business planning--Case studies
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
en_US
heal.publicationDate
2019-01-31
heal.abstract
This dissertation was written as part of the Executive Master in Business Administration (EMBA) course at the International Hellenic University. The study is a business plan for setting up a social enterprise in Thessaloniki in the form of a dementia book café that will serve as a fixed meeting place for people with dementia (PWD) and their care givers. Dementia is considered to be one of the biggest health problems today, even larger than cancer, with data presented showing the magnitude of the issue that leads to an increased need for dementia prevention and public awareness. The study is based on a research methodology that includes interviews with health professionals and distribution of questionnaires directed to PWD and care givers, thus identifying a clear trend towards creating the business. Then a business plan follows with a company summary, description of the services offered, market – industry – competitors’ analysis, a detailed marketing plan, a thorough management plan with a cost management analysis, a sustainable financial plan and a risk analysis.
en
heal.advisorName
Katsaliaki, Korina
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Thessaloniki
en


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