Creative Commons

This dissertation was written as part of the Executive MBA course at the International Hellenic University. The study presents a business plan for the establishment of an Anti-rabies Center in Thessaloniki. The purpose of this study was to highlight the necessity and feasibility of re-establishing the institution of the Anti-rabies Center in Central Macedonia region, however adapted to current epidemiological data and Greek financial reality by examining the attractiveness of such a project from a business perspective. The Anti-rabies Center mission, vision and strategy were suggested and analyzed in the present dissertation. The methods adopted include literature research, secondary data from the Hellenic Center for Disease Control and Prevention (HCDCP) and statistical analysis in order primarily to reveal the necessity of this project. Subsequently, a business plan was conducted by using a series of business tools and analysis models, designed to assess the strengths and weaknesses of the suggested project and demonstrate an achievable timetable in order to prove its feasibility and sustainability. The management, marketing and funding were also described resulting in setting an effective business plan for the establishment of an Anti-rabies Center in Thessaloniki and demonstrating how a potential business opportunity can give birth to a successful provision of service. The present dissertation was carried out under the supervision of Dr. Korina Katsaliaki, whom I would like to acknowledge for her help and support.