This dissertation was written as part of the MA in Art Law and Arts Management at the International Hellenic University. This dissertation thesis is about the impact of globalization and digitalization on the art system. It will refer to the Internet’s history, focusing on the art world and how this factor influenced the History of Art. Technology brought an entire new world for the artists to explore. It made them shape a new identity and discover new media in order to express themselves through their artworks. In that way they embraced technology and created new forms of art forcing the whole art system to alter. Globalization changed the Art World after 1989, after the end of Cold War, when a new chapter has started; commercialization was one one the most characteristic reasons that helped new countries increase their presence in the contemporary art market and change it radically. The roles of art system’s representatives started to operate differently, adapting new behaviors leaving the traditional management behind. They met a new world, the one of digital media, blooming through their businesses and developing in unexpected ways with their contribution, incomparable with the one before. There is no going back, technology has opened up an emerging art world, without borders, where transparency and accessibility are the keys. The social media and online platforms are supporting art market’s turn towards web although there are many dangers, luring online. Copyrights must be taken under serious consideration when going online; blockchain technology may be the solution in digital art forgery, reinforcing the art market’ s power.
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