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dc.contributor.author
Protogerou, Marina
en
dc.contributor.author
Πρωτόγερου, Μαρίνα
el
dc.date.accessioned
2019-04-15T13:29:29Z
dc.date.available
2019-04-16T00:00:16Z
dc.date.issued
2019-04-15
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29352
dc.rights
Default License
dc.subject
Engagement
en
dc.subject
industry environment
en
dc.title
Strategic management based on employee motivation: the case of a car spare parts family business
en
heal.type
masterThesis
en_US
heal.creatorID.dhareID
1101170017
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
en_US
heal.publicationDate
2019-02-14
heal.abstract
In the following dissertation, I will examine the real case of a car spare parts family business located in North-Western Greece that has been operating since 1923 and is currently facing the problem of constantly growing competition in the industry. At the same time, the motivation of the employees appears to be at low levels, which is something that strikes at the company's ability to operate at its fullest potential. This thesis is a hopeful project that aims at exploring these two tasks and eventually discovering the best possible practices that could be adopted firstly in order to lessen the impact of the external factors that threaten its future and secondly enhance the internal strengths though applicable processes. The primary research for the employee motivation has been conducted through interviewing the employees personally about their thoughts upon motivation and it results in the fact that by trying to meet their needs and their values, making the motives intrinsic to them and empowering them, we manage their engagement and commitment to the organization and its goals. Moreover, as far as the Strategic Management is concerned, I will focus at the competitor analysis by using the CPM matrix, conduct an industry analysis through the IFE and EFE matrices, followed by the matching stage and the SWOT analysis and finally with the evaluation of two projects with the QSPM matrix. The result that is derived is that the rating of the company is overall satisfactory. The strategies that were carefully generated create opportunities for further improvement and should be definitely exploited.
en
heal.abstract
Keywords: motivation, engagement, strategic plan, industry environment, interview
en
heal.advisorName
Andriopoulos, Costas
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.committeeMemberName
Andriopoulos, Costas
en
heal.committeeMemberName
Mavragani, Eleni
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
58
en_US


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