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This dissertation was written as a part of the MSc postgraduate program in Banking and Finance held at the International Hellenic University. The topic of this dissertation is the equity valuation of Apple Inc. The first part of this report contains general information about the firm’s operations and its peer companies as well as a SWOT analysis referring to the sector and industry in general. The second part includes some key financial ratios of the firm and a comparison with its main competitor, Samsung. By using the ratio indicators of the firm, an estimation of the financial condition and the possible short-term future potentials of Apple is attempted. The third part comprises of Apple’s forecasts, where information about the future expectations are provided. The fourth part consists of the different valuation models that we used (DCF, DDM, RIM and P/E ratio) and the outcome of each model. Each outcome represents an estimation of the intrinsic value of Apple’s share price. The last part of this dissertation is the literature review containing all academic papers and researches for the topic. It starts with a brief introduction of each valuation model, then a comparison between the alternative valuation models and a final overview and connection of the empirical results with the pertinent literature. Finally, all papers, databases and sources that were used in this dissertation, are stated at the appropriate form each time throughout the report and on the final bibliography. We would like to thank Mr. Apostolos Dasilas for his contribution to the completion of this dissertation. Student Names Maria Vasilaki Georgios Tsakalidis