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dc.contributor.author
Sfikas, Ioannis
en
dc.date.accessioned
2020-01-24T11:54:41Z
dc.date.available
2020-01-25T01:00:26Z
dc.date.issued
2020-01-24
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29419
dc.rights
Default License
dc.subject
marketing plan, marketing strategy, hotel
en
dc.title
Re-inventing a medium size family hotel business
el
heal.type
masterThesis
en_US
heal.creatorID.email
i.sfikas@ihu.edu.gr
heal.contributorName
Sfikas, Ioannis
en
heal.contributorID.email
i.sfikas@ihu.edu.gr
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2019-01-31
heal.abstract
This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University. Under the form of a case study, a marketing strategy and a marketing plan is examined for re-inventing a family hotel business, which co-exists with a campsite within the same property. The marketing policy of the company has not been effective in establishing in the mindshare the hotel brand, despite it has always been the locomotive. Today, as the third generation of this family is managing this business, a marketing plan has come as a necessity in order to establish this property as a hotel towards competition. For this reason, the theoretical notions of tourism, accommodation and marketing are carefully examined in order to set the framework within which an effective marketing plan can be offered as manual for usage by this business.
el
heal.advisorName
Katsaliaki, Korina
el
heal.advisorID
Dr.
en_US
heal.committeeMemberName
Mavragani, Eleni
en
heal.committeeMemberName
Laspita, Stavroula
el
heal.committeeMemberID
Dr.
en_US
heal.academicPublisher
SCHOOL OF ECONOMICS, BUSINESS ADMINISTRATION & LEGAL STUDIES
el
heal.academicPublisherID
ihu
en_US
heal.numberOfPages
48
en_US


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