This dissertation was conducted as part of the MSc in Hospitality and Tourism
Management at the International Hellenic University with the guidance of Mr. Nicholas
Karachalis.
Many business ideas within the hospitality industry are based on the concept of sharing
economy and its numerous options that it has create. One of these options is Airbnb, an
online platform that gives the opportunity to travelers to find and book a unique
accommodation in any place in the world and in a good price among many choices. As
technology enters more and more households, Airbnb becomes more and more famous
and travelers start to choose this type of accommodation than the traditional one,
hotels. The phenomenon of Airbnb has made the hoteliers to be concerned about the
future of their industry and in what way they are going to be threatened.
The purpose of this study is to find out if the hotels in Thessaloniki have been affected by
the entrance of Airbnb in the hospitality marketplace, if they consider it as a potential
danger and competitor and what kind of changes they have made to deal with this
threat.
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