Tourism Industry the last years in the most successful, profitable and productive industry in Greece. It is reassuring to have a brand that attracts visitors, investments that help the economy by creating job positions and profits that are more that welcome in country that suffers from economic crisis. On the other hand, the tourism product is totally based on the natural resources. Visitors come in Greece for the beautiful, clean beaches, the unique landscape, to visit the archaeological sites and experience things that cannot be found anywhere in the world. It is really important, in order to preserve your product, which in this case is the Greek nature, to take all the necessary measures in order to keep the image and the quality of the product high.
It is a challenge that next year needs to be won. To attract tourists from all over the world, but at the same time to keep and protect the nature clean, untouched and protected. During this dissertation, I am trying to examine if this can be done in Chalkidiki, a region with rich touristic history. Through my dissertation I am going to examine how in Chalkidiki potential damage to natural resources of Chalkidiki will be minimized whilst maintaining the economic benefits of welcoming visitors. I will search all the ways that this challenge can be achieved, what have been done the recent years in order to move towards to this direction and cases in Chalkidiki that are trying today to achieve this.
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