This dissertation was written as part of the MSc in Art Law and Arts Management at the International Hellenic University. It joins a vibrant conversation in the cultural sector with regard to the ways museums extend their reach to engage current and potential audiences. The research explores the changes museums have experienced through the centuries in their core role, provisions, and functionalities, and articulates current trends and attitudes adopted by cultural institutions that struggle to remain relevant in the 21st century world.
The aim of this dissertation is to underline and embrace the outstanding and innovative efforts made by museums and cultural institutions to reinvent the concept of experiencing arts and culture, and to provide the framework behind the issue on debate. The examination of this promising field of studies has been approached through extensive international literature research and case examples of museums around the world. Based on the opinions and suggestions of other researchers, the transformation of the 21st century museums is principally an aftermath of technological advancements. As a consequence, this dissertation stimulates museum professionals into challenging their institutions by responding positively to technological innovation and thus promoting the engagement, socialization, and extroversion of people.
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