Creative Commons

This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University. The aim of the dissertation is to present a holistic and integrated view of the financial activity of an existing mountainous hotel, located in the Epirus region of Greece. More specifically, the hotels’ past years’ financial performance will be presented; a new business idea and investment will be appraised and a business plan which takes into account the implementation of this new idea will be conducted. The methodology applied in the case study will be applicable to other similar tourism businesses. The hotel is a stone built modern eco lodge with a total of 24 rooms, a restaurant and SPA facilities. The structural expansion investment, whose viability will be appraised and included in the business plan, will be a 200m2 multiuse social space. The space will be used for Culinary Workshops, Business Conferences, Corporate meetings and Wellness activities, such as Yoga classes. As the market segment of organized conference and gastronomic tourism in unexplored and underdeveloped in the area, the investment is expected to receive many new guests and perform successfully.