Creative Commons

The specific Business Project was written as part of the Executive MBA at the International Hellenic University. The primary purpose of the study is to develop a Business Plan for a start-up firm that aims to commercialize medical drones that can improve the Greek healthcare system. Furthermore, it aims to raise awareness with regard to innovative technologies in the health sector. Also, to provide an initial stimulus for further scientific research on how drones can facilitate our lives and improve our health provisions. To this end, the methods adopted included secondary research, which gave an initial insight into the trends and drivers of the drone industry as well as their possible applicability. Moreover, primary research was conducted to identify, the view and the perspectives of the future potential customers, and the most preferable and necessary use of the firm's product design, adjusted on the Greek reality. The dissertation highlighted the necessity and feasibility of establishing such a firm by showing current specific problems that take place in the Greek Health System and the opportunity accruing by them. Subsequently, the business plan was developed by using a series of tools and models designed to assess the strengths and weaknesses of the selected project. The firm’s vision, mission, and business strategy were formed as well as the marketing and management plan. Lastly, the finance plan was also described to demonstrate how a potential business opportunity can give birth to a successful and profitable venture.