This dissertation was written as a part of the MSc in e-Business & Digital Marketing at the
International Hellenic University (IHU). In this thesis, where several digital marketing technics
and methods had been applied and they will be demonstrated below, was the most main and
crucial part of this dissertation in order to reach its completion. We are going first to present
and explain the term “Digital Marketing”, how it works and the benefits that you would earn
adopting it. Then, Digital Marketing methods are going to be presented that were applied using
specific tools (e.g. Google Ads, Google Analytics etc.) while it will be explained the reasons
for selecting these tools and the strategy followed for the marketing campaigns. Furthermore,
the results of the applied methods will be fully analyzed in depth and it will be demonstrated in
detail by presenting several statistics and comparisons between certain periods of time (before,
during and after digital marketing campaigns). Then, an evaluation of the campaigns will be
presented by making several observations and comments about the results and data that were
presented previously and future work will be suggested.
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