Data lied inside corporations can provide precious information in order to be used
for further analysis. This thesis examines the internal data of a small wholesale and retail
sporting goods company and tries to extract useful information from them. The initial
goal was to retrieve, incorporate and visualize data coming from Google Analytics,
Digital Marketing Campaigns and the ERP system but the magic of the knowledge pursuit
led us to conduct a descriptive analysis, using those data which results will be visualized
using Power BI tool. Additionally, the results of this analysis motivated us to conduct
predictive analysis in order to predict future sales amount.
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