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dc.contributor.author
Samandaras, Ioannis
en
dc.date.accessioned
2020-06-10T12:01:24Z
dc.date.available
2020-06-11T00:00:33Z
dc.date.issued
2020-06-10
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29538
dc.rights
Default License
dc.subject
Social Media
en
dc.subject
Tourism
en
dc.subject
Management
en
dc.subject
Visitors
en
dc.title
The Impact of Social Media on a Hotel Unit, from Managerial Perspective and Visitors' Perspective. The Case of Afroditi Venus Hotel Beach Hotel and Spa.
en
heal.type
masterThesis
en_US
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2019-12-13
heal.abstract
The present dissertation was written as part of the MSc in Hospitality and Tourism
Management at the International Hellenic University and aims at revealing the role of
Social Media in the tourism Sector and to examine the impact of Social Media when
they are used as communication tools by the management of a hotel and whether they
truly have the power to change the way visitors choose, think and behave. Afroditi
Venus Beach Hotel and Spa was used as a Case study. Specifically TripAdvisor
reviews on the hotel were read and analyzed. Results revealed that Social Media are
used by visitors in order to decide on their accommodation. Also, managers can use
Social Media comments in order to understand the way visitors think and behave and
develop services and strategies that will lead to satisfied and loyal customers.
en
heal.advisorName
Mavragani, Eleni
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
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