The purpose of the dissertation is to examine the extent to which local products
influence the visitors to travel in specific destinations and the effect of local products
in sustainable tourism development of destinations such as Ioannina and Soufli.
The thesis is going to investigate if the enterprises of local products are able to
create a unique identity around the products themselves and if they can contribute to
powerful and positive destination image. The completion of the dissertation required
qualitative and quantitative research in two case studies of Soufli and Ioannina.
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