This dissertation was written as part of the MSc in Strategic Product Design at the
International Hellenic University.
Having such a long history in goldsmith back to centuries, Greece some can say that
could be the best market for Christianity’s symbol, the cross, to be constructed. But,
is the Christian cross accepted as a jewel in a Christian’s mind?
Handling the Christian cross as a product, and not just as a symbol, in fields such as
fashion, cinema and arts, the object of the Christian cross takes other dimensions
and further aspects arise. As a result, when the Christian cross gets in the market,
the environment and the circumstances of each market transform the symbol and
immerse different messages to the public. The way each commercial field treats to
the Christian symbol reflects a different perspective and aesthetics.
Briefly, the structure of the particular thesis is separated in three parts. The first
deals with the brief presentation of the present state of religion globally, the
relationship between tradition and religion and the circumstances under which this
relationship is developed. Furthermore, it includes the different cultural uses of the
symbol of the cross. The second part of this thesis includes the real history of the
cross as a Christian symbol, its meaning and the content of Christianity as a religion.
The second part also unfolds the aspects of Christianity, its content in a wide range,
from faith to religious arts. The second part finally focuses on the cross and deals
with it as a jewel. Finally, it includes the creation of a jewellery brand which
executively designs and constructs Christian crosses in the modern world.
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