The purpose of this dissertation is the development of a Marketing Plan for “Lancom”
company in order that all actions that have to be taken by the company for achieving
its goals, be determined and recorded. The content extends to 8 chapters. In the second and third chapters the internal and
external environments of the business is analyzed. The next two chapters analyze the
strategies and tactics that a business will follow to achieve its business objectives. The
final chapter summarizes all the objectives to present a comprehensive picture and to
identify the necessary business activities.
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