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dc.contributor.author
Kesoglou, Christina
en
dc.date.accessioned
2020-06-12T13:42:01Z
dc.date.available
2020-06-13T00:00:35Z
dc.date.issued
2020-06-12
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29585
dc.rights
Default License
dc.subject
Marketing plan
en
dc.subject
Lancom
en
dc.title
A Marketing Plan for “Lancom” company
el
heal.type
masterThesis
en_US
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in Strategic Product Design
en_US
heal.publicationDate
2020-05-11
heal.abstract
The purpose of this dissertation is the development of a Marketing Plan for “Lancom” company in order that all actions that have to be taken by the company for achieving its goals, be determined and recorded. The content extends to 8 chapters. In the second and third chapters the internal and external environments of the business is analyzed. The next two chapters analyze the strategies and tactics that a business will follow to achieve its business objectives. The final chapter summarizes all the objectives to present a comprehensive picture and to identify the necessary business activities.
en
heal.advisorName
Mavragani, Eleni
en
heal.committeeMemberName
Tzetzis, Dimitris
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


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