Priftis, Stavros

2020-06-13T00:00:36Z

https://repository.ihu.edu.gr//xmlui/handle/11544/29590

Business plan

Establishment of Start-up Laboratory Facility in Romania Market

priftis.stavros@gmail.com

free

School of Economics, Business Administration and Legal Studies, Executive MBA

This dissertation subject regards the formulation of a business plan, for a potential Start-up private laboratory providing company in Romania. Project has a realistic base, as it is structured and evaluated as an out-of-the-border expansion proposal for AGROLAB RDS, an existing private organization, operating in certain segments of the Testing, Inspection and Certification Services (TICS) market in Greece, Cyprus, Bulgaria and Turkey. Examined organization already holds a small but strategically crucial market share in Romania but does not have any locally based business structure or development network to support further growth. With domestic competition rapidly developing the formulated business environment creates a critical dilemma of : whether to substantially invest in the country, to secure and expand company’s current market share, by introducing a domestic laboratory infrastructure and creating a local business network or , costly-free , relay in maintaining current business model with a high risk of losing the market by domestic competition, within the next 2 to 3 years. This Thesis evaluates current organization’s structure, strategy and developing potentials, in comparison with the maturity and the estimated size of Romania TICS market. On this basis a 5-year business plan is suggested for a domestic laboratory infrastructure to furtherly promote organizations growth strategy. Strategic aim for the new start-up company is not only to achieve rapid market penetration in Romania but also to become a pillar for whole organization’s further growth, development and expansion in the Balkan area. To achieve this goal, business plan is formulated around specific requirements concerning the size of the company, the provided services to be internally developed and the developing timetable. Based on anticipated sales forecasts and certain risk constrains, concerning the domestic market environment, alternative scenarios are formulated and evaluated in terms of the achieved business operation, revenue, cash flow and profitability.

Laspita, Stavroula

IHU