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dc.contributor.author
Fytili, Thomai
en
dc.date.accessioned
2020-06-15T10:31:09Z
dc.date.available
2020-06-16T00:00:45Z
dc.date.issued
2020-06-15
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29597
dc.rights
Default License
dc.subject
Digital Marketing
en
dc.subject
Marketing Campaigns
en
dc.subject
Decision making
en
dc.subject
Web analytics
en
dc.subject
Prescriptive analytics
en
dc.subject
Budget allocation
en
dc.subject
Budget optimization
en
dc.title
Recommendations for personalized marketing and efficient budget allocation
en
heal.type
masterThesis
en_US
heal.creatorID.dhareID
3305170006
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2020-05-17
heal.advisorName
Magnisalis, Ioannis
en
heal.committeeMemberName
Berberidis, Christos
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
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