We live in a world full of images of consumer culture, we are shaped by different media money is constantly in our minds, and we obtain thousands of information every day as we consume manufactured products. At the same time, there is a need for fun and a lot of humor. People need vibrant colors, they need to be able to find ways to express themselves freely, to dress as they please, to decorate their home as they please. All these together with a kitsch esthetic cover. The dissertation's components are an integral part of the well-known artistic movement called Pop Art which is the main subject of this dissertation. This movement integrates with society as a source of inspiration for every designer as a phenomenon with a global dimension that has been modified in different countries and cultures.
This is the era where canned tomato soups have pick up the torch to new products, opening a new portal for design, marketing and branding.
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