The fast-paced changes in Information and Communication Technologies world and the heavy increase in web-based mechanisms and practices which facilitate the management and marketing procedures, highlights the necessity for heritage organizations to accept the new challenges in order for their sustainable development to be ensured. Archaeological Site of Aigai, or Vergina, its modern name, is an UNESCO World Heritage Site in Northern Greece. It is a property of utmost significance not only for Greece but for the whole world which misses the awareness it deserves. This research paper focuses on how to improve Vergina’s online visibility and how to enhance its awareness so the monument can spread out the message of its outstanding universal value. The conducted primary research and the data analysis reveals the low level of people’s knowledge about Vergina and its inscription on UNESCO WH list and indicates that the web “evidence” of the Archaeological Site of Aigai is weak and affects the awareness of the site in general. Finally, the observations carried out bring to light the dimensions of the problem and point out recommendations for Vergina’s web presence optimization, while enlighten also the direction of future research.
Collections
Show Collections
