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This dissertation was written as a part of the MSc in e-Business & Digital Marketing at the International Hellenic University. The title of this dissertation is The Impact of Digital Advertising on the Marketing of Consumers Products for the company AB Vassilopoulos. Specifically this paper is separated in two parts, the first part is a literature review on what other researchers say about the impact of digital marketing and the implementation of new technologies in business and the second part is a statistical analysis of a questionnaire based research that aims to investigate the impact of digital advertising on the marketing of consumer products for the company AB Vassilopoulos.