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dc.contributor.author
Kazantzis, Michael
en
dc.date.accessioned
2020-06-16T12:01:16Z
dc.date.available
2020-06-17T00:00:33Z
dc.date.issued
2020-06-16
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29632
dc.rights
Default License
dc.subject
Digital advertising
en
dc.subject
Digital marketing
en
dc.subject
AB Vassilopoulos
en
dc.title
The Impact of Digital Advertising on the Marketing of Consumer Products for the company AB Vassilopoulos
en
heal.type
masterThesis
en_US
heal.creatorID.dhareID
m.kazantzis@ihu.edu.gr
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2019
heal.abstract
This dissertation was written as a part of the MSc in e-Business & Digital Marketing at the International Hellenic University. The title of this dissertation is The Impact of Digital Advertising on the Marketing of Consumers Products for the company AB Vassilopoulos. Specifically this paper is separated in two parts, the first part is a literature review on what other researchers say about the impact of digital marketing and the implementation of new technologies in business and the second part is a statistical analysis of a questionnaire based research that aims to investigate the impact of digital advertising on the marketing of consumer products for the company AB Vassilopoulos.
en
heal.advisorName
Moridis, Christos
en
heal.advisorID
cmoridis@netvalue.gr
en_US
heal.committeeMemberName
Moridis, Christos
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


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