People travel for a variety of reasons, to escape, to explore, to understand, to experience.
Managing a tourist destination is essentially the combined management of all the
components that make up the destination. Destination Management is a strategic approach
to coordinated management of infrastructure, services, visibility of the destination, which
allows avoiding small fragmented efforts and wasting resources. Based on those statements,
the current study aims at investigating Chalkidiki as a tourism destination and how it can be
developed and be an attractive destination all over the year. For this purpose, a primary
quantitative research was conducted and the findings suggest that 80.5% of the respondents
have their own knowledge about Chalikidiki, 46.8% acquire information mouth to mouth,
16.9% from social media and only 13% from destination related websites as well as
regarding the limitations of Chalkidiki in winter, 31.2% of the respondents answer that
Chalkidiki is not an appealing destination, while 13% state that Chalkidiki does not offer
enough activities and 6.5% that the destination does not has enough visitors.
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