Creative Commons

This dissertation was written as a part of the MSc in E-business and digital marketing at the International Hellenic University. In this world of digitization, digital marketing is a vogue that is sweeping across the whole world. Applying a digital marketing strategy to a small company provides an integrated mix of internal marketing solutions, including a wide range of strategic, creative and production services designed to grow your business. The forward thinking, customer-centric approach enables brands and businesses to expand their digital presence and customer base in their respective market to achieve desired marketing goals. In this thesis, we conducted a systematic literature review with the aim of pointing out what means digital transformation to a small company, what is the e-commerce, google analytics. Using different tools, we identified how we can design and implement the digital marketing of products of an eshop Fashiontrend.gr (SEO). At the end, we discuss our results and future directions of this journey.