Climate change is gradually shaping a new environment for Greek tourism. Its physical impact is
expected to significantly affect the tourism industry in the medium and long term, aggravating
some of its chronic weaknesses, while also highlighting new growth possibilities. Against this
background, climate change considerations emerge as a key factor in policy making in the
tourism sector. Many aspects of our lives are influenced by the weather and the climate, from the
crops we grow to the social activities we engage in. The natural environment and climate
conditions are very important in determining the attractiveness of a region as a holiday
destination. The environment is one of the most basic resources for tourism and an unchecked
growth in tourism inevitably leads to modification of the environment. A new era of
sustainability is rising and it‘s touching every corner of the world. Driven in part by consumers,
governments, corporations and the growing visible effects of pollution, sustainability initiatives
are becoming more ubiquitous, more aggressive, and more expected. Looking for a better
lifestyle, consumers are searching for options that are healthier for them. The good news is that
companies can be benevolent and bankable if they understand the intricacies of these forces and
react accordingly. Essentially throughout this proposed dissertation the consequences of climate
change in Greece and development strategies will be examined. Additionally, the rising demand
for sustainability will be referred and finally some conclusions and recommendations for this
phenomenon will be attached.
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