In the last decades, the process of digitalization is evident and perceptible in all life and
business sectors. Digitalization indicates a transition to different business models. An
accelerating number of companies are reacting to emerging possibilities and challenges
arising from digital technologies through the introduction of digital transformation
policies throughout the company in order to actively tackle their digital transformation.
This dissertation was written as part of the MSc in Management at International Hellenic
University. The survey is based on a case study of a medium-sized Greek travel agency
in Thessaloniki, Greece. An exploratory research on the digital maturity of the firm is
curried out along with an investigation on the available digital and innovative
technologies
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