2020-06-26T11:32:30Z

2020-06-26

Default License

Marketing

Strategy

masterThesis

free

School of Science and Technology, MSc in Strategic Product Design

This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. The topic of the dissertation has to do with re-design a product which already exists in the market. As a designer, I should choose a product and make it innovative. The product that is selected could be characterized as high tech. Firstly, dissertation refers to literature review of some definitions such as packaging, branding, marketing, and analyzing them. In the next chapter the researcher tries to show the current situation in the category that the product belongs, in order to be clear the image of the market. A detailed analysis of the new product is then performed. The reader would be able to take a view of the whole project, from the idea till the real product. This might make them realize the significance of the marketing strategy to launch in the market a product. During the procedure of the dissertation project, there is enthusiasm and desire to help, improve and finally accomplish this work. It is a really creative and interested topic which make me understand that my decision to spend time on it is absolutely right.

Tsampoukas, Thanos

Kyratsis, Panagiotis

IHU