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How Packaging Design and Material Selection can be used as Marketing / Branding Tools in today’s industries, affecting Consumes’ Buying Behavior. Case Study: Cosmetics Packaging Design	1196

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How Packaging Design and Material Selection can be used as Marketing / Branding Tools in today’s industries, affecting Consumes’ Buying Behavior. Case Study: Cosmetics Packaging Design	43	26	30	23	28	19	28

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

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