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How Packaging Design and Material Selection can be used as Marketing / Branding Tools in today’s industries, affecting Consumes’ Buying Behavior. Case Study: Cosmetics Packaging Design	1522

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How Packaging Design and Material Selection can be used as Marketing / Branding Tools in today’s industries, affecting Consumes’ Buying Behavior. Case Study: Cosmetics Packaging Design	17	18	24	27	14	34	1

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SPD_IHU Dissertation_Ntsiavou Maria2.pdf	1047

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

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