Creative Commons

This dissertation was written as part of the MSc in Sustainable Development at the International Hellenic University. During the past years, sustainability has an increasing role in the manufacturing stra-tegic planning and policy-making. Greece is not exception to this fact. There are many factors that could be considered as drivers leading into the integration of more sus-tainable ways of operating. The objective of this thesis is to prepare and implement an exploratory survey with key informants of the Greek Manufacturing field, in order to assess the basic reasons that push for innovation and social and environmental sen-sitivity within their strategic planning curriculum. Althοugh the long-term benefits of sustainability are widely recognized by the aca-demic community, the transition proved to be more difficult while in some cases con-sidered as unrealistic. Therefοre the research is trying to address and highlight the main reasons that characterize the transition and adjustment towards sustainability, of the Greek corporate and manufacturing community. The whole procedure could not be implemented without the key recommendation, as-sistance as well as provision of the research tool by the supervising prof. Marcus Wagner.