Business ethics has emerged as one of the most important concepts that the different
corporations and also, industries are required to follow at all levels of their business
operations so as to create value for their stakeholders and thereby to facilitate their
long-term growth as well as, their sustainability.
Furthermore, through the usage of ethical marketing the industries and the corporations
related to them have been able to create the kind of marketing plans which while
highlighting the value proposition of the products or the services offered by them had
been able to elucidate the social implications of the same.
Considering all the above, industries could influence the attitude or the buying behavior
of their target market and also to substantially improve their brand image as well which
in turn had led to increased sales volume and thereby profitability as well.
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