This dissertation was written as part of the MSc in Strategic Product Design at the
International Hellenic University.
The graduation thesis Cold beverage preparation was conducted to design a device
that allows users to turn hot beverages into cold. The feeling of thirst and the desire of
an instantly cool drink is a common phenomenon. However, the lack of the right
temperature of the drink is also common, resulting in a hotter drink than the expected.
In such cases, people usually tend to consume the beverage as it is or put it in the
freezer if it is possible, trying to cool it faster. The graduation thesis is composed of
eight chapters, each of them dealing with different aspect of the new product
development process.
Chapter 1 is introductory and gives useful insights regarding related research. Various
patents and the literature review were presented to set the scientific background of
the cooling devices development.
Chapter 2 describes the methodology used to obtain all the useful insights. Product
description, benefit proposition, business and global goals, primary and secondary
market are the main aspects of this specific chapter.
Chapter 3 is the stage of empathy and understanding of human needs, where potential
customers are the focus point. In order to extract information about daily needs,
habits and preferences, several steps on identifying customer needs through web
surveys, targeted interviews and researching of potential competitors were taken.
Chapter 4 deals with the defining and redefining of the problem in a human-centered
way.
Chapter 5 is the stage of the ideation and creation of many ideas in brainstorming
sessions. Chapter 5 is divided into two parts: concept generation and concept
selection. At Ideating stage various concepts are developed, which relate to the form
that the product will take, based on the technical elements I have selected through
QFD. The final concept chosen should meet the technical specifications where
aesthetics plays a key role in delivering the first image to the interested buyers.
Chapter 6 is the product testing phase, analyzing the versions that can be
manufactured.
The final design of the product is presented in Chapter 7.
Conclusions and recommendations are drawn in Chapter 8.
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