2021-05-27T10:11:39Z

2021-05-27

Default License

masterThesis

Smart technology

Customer experience

Technology adoption

2021-05-07

free

School of Science and Technology, MSc in Strategic Product Design

This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. In the last years researchers have recognized that customers use smart technologies more and more and this has changed their shopping experiences. However, it is believed that the academic literature does not succeed to identify the influence that smart technology can have, in relation to customer experience and dynamic. This is why this study is based on consumer behavior literature in respect to the adoption of technology, by explaining and also evaluating the ability of learning commitment to drive the participation of an individual, but its inability to influence in this way their behavioural intention. The implementation of this research is based on the quantitative method which is twofold, so that can be understood and evaluated the perceptions for the role of smart technology on the dynamics and the experience of modern customers and also the experience of business owners. The results and implications that are included in our study, is to be understood the factors that affect customer dynamics, customer experience and businesses when the use of smart technology is performed.

Tsourela, Maria

Indounas, Kostis

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