This dissertation was written as part of the MSc in Hospitality and Tourism
Management at the International Hellenic University. It is a master thesis that
examines the possibility of making Thessaloniki an “Eventful City” in the future. It
starts with a thorough research on what are events and festivals in general, the
reasons that cities must be eventful and off course which city is considered an eventful
city. Afterwards, there is a list of important key factors, that are explained
descriptively and are prerequisites for an eventful city. Having these factors analyzed,
this research points out some really famous existing eventful cities, like Edinburgh,
Barcelona and New Orleans. Furthermore, this research contains findings - results of
Thessaloniki’s first steps to put itself on truck of becoming an eventful city, starting
with E.C.O.C. in 1997. All these information are coming as a result of a hybrid
methodology approach. The interviews with important people who represent
organizations responsible for major events and festivals, along with public’s opinion
through questionnaires, provide some really useful data which come to the conclusion
that Thessaloniki has the potential to become an ‘Eventful city”. However, this effort
can be succeeded after running further investigation and several recommendations
that are mentioned for the near future.
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