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dc.contributor.author
Tsoumis, Konstantinos
en
dc.date.accessioned
2021-06-01T06:59:27Z
dc.date.available
2021-06-01T06:59:27Z
dc.date.issued
2021-06-01
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29710
dc.rights
Default License
dc.subject
Events
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dc.subject
Festivals
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dc.subject
Cultural Tourism
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dc.subject
Eventful Cities
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dc.subject
Thessaloniki
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dc.subject
ECOC
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dc.title
Is it feasible to turn Thessaloniki from a city with events to an eventful city?
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heal.type
masterThesis
en_US
heal.dateAvailable
2021-05-12
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2021-01
heal.abstract
This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University. It is a master thesis that examines the possibility of making Thessaloniki an “Eventful City” in the future. It starts with a thorough research on what are events and festivals in general, the reasons that cities must be eventful and off course which city is considered an eventful city. Afterwards, there is a list of important key factors, that are explained descriptively and are prerequisites for an eventful city. Having these factors analyzed, this research points out some really famous existing eventful cities, like Edinburgh, Barcelona and New Orleans. Furthermore, this research contains findings - results of Thessaloniki’s first steps to put itself on truck of becoming an eventful city, starting with E.C.O.C. in 1997. All these information are coming as a result of a hybrid methodology approach. The interviews with important people who represent organizations responsible for major events and festivals, along with public’s opinion through questionnaires, provide some really useful data which come to the conclusion that Thessaloniki has the potential to become an ‘Eventful city”. However, this effort can be succeeded after running further investigation and several recommendations that are mentioned for the near future.
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heal.tableOfContents
Table of Contents Abstract………………………………………………………………………………………………………….iii Acknowledgements…………………………………………………………………………………………iv Introduction…………………………………………………………………………………………………….x 1. Literature review…………………………………………………………………………………………1 1.2. Events and Festivals………………………………………………………………………………….1 1.2. Why is important for cities to be eventful?..................................................4 1.3. Eventful cities……………………………………………………………………………………………6 1.4. Developing the eventful city……………………………………………………………………..7 1.5. Vision………………………………………………………………………………………………………..9 1.6. Stakeholders……………………………………………………………………………………………..9 1.7. Destination Management Organization (D.M.O.)……………………………………..11 1.8. Funding……………………………………………………………………………………………………11 1.9. Volunteers……………………………………………………………………………………………...12 1.10. Open and close spaces………………………………………………………………………….12 1.11. Visibility…………………………………………………………………………………………………13 1.12. Accessibility…………………………………………………………………………………………..13 1.13. Crowd and Risk Management………………………………………………………………..14 1.14. Social Media………………………………………………………………………………………….14 1.15. Sustainability…………………………………………………………………………………………15 2. Confirmed eventful cities……………………………………………………………………………16 2.1. Edinburgh………………………………………………………………………………………………..16 2.2. Barcelona………………………………………………………………………………………………..17 2.3. New Orleans……………………………………………………………………………………………18 3. Thessaloniki: First steps on becoming an eventful city………………………………..19 3.1. ECOCT97………………………………………………………………………………………………….19 3.2. TIF – HELEXPO………………………………………………………………………………………….20 3.3. Thessaloniki’s D.M.O……………………………………………………………………………….20 4. Methodology……………………………………………………………………………………………..22 4.1 Primary and Secondary data…………………………………………………………………….23 5. Data Analysis & Discussion…………………………………………………………………………25 [vi] 5.1. Questionnaire for public………………………………………………………………………….33 5.2. Interviewer No1 (i1)………………………………………………………………………………...33 5.3. Interviewer No2 (i2)………………………………………………………………………………...39 5.4. Interviewer No3 (i3)…………………………………………………………………………………44 6. Conclusion and Recommendations…………………………………………………………….48 7. References…………………………………………………………………………………………………52 8. Appendices………………………………………………………………………………………………..56
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heal.advisorName
Mavragani, Eleni
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heal.committeeMemberName
Katsaliaki, Korina
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heal.committeeMemberName
Laspita, Stavroula
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heal.academicPublisher
SCHOOL OF HUMANITIES, SOCIAL SCIENCES AND ECONOMICS
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heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Thessaloniki
en


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