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dc.contributor.author
Vafeiadis, Athanasios
en
dc.date.accessioned
2021-08-10T11:31:47Z
dc.date.available
2021-08-10T11:31:47Z
dc.date.issued
2021-08-10
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29723
dc.rights
Default License
dc.subject
news
en
dc.subject
media
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dc.subject
journalism
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dc.subject
Strategy
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dc.subject
strategic change
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dc.subject
Business model
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dc.subject
Greek regional and local media
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dc.title
“From paper to screen”
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heal.type
masterThesis
en_US
heal.secondaryTitle
Strategic change management in the Greek news media industry
en
heal.generalDescription
The following dissertation explores how traditional news media organisations can successfully transform, survive and evolve in the modern digital age and how they can reorient their competitive strategy to rebuild their reach/value, maximize profits and to develop products, services, and an identity that better fulfills customer’s needs.
en
heal.keywordURI.LCSH
strategic change in media industry
heal.dateAvailable
2021-07-10
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
en_US
heal.publicationDate
2021-07-10
heal.abstract
In the information-rich and data-driven cities of our age, there has never been a greater need for "authentic" and "reliable" news sources. Nielsen, Cornia and Kalogeropoulos (2016, pp. 7) claimed that “a well–functioning democracy requires free and diverse news media capable of keeping people informed, holding powerful actors to account, and enabling public discussion of public affairs”. However, with the emergence of the digital era, several problems emerged for traditional news media organisations. Across the World, news media outlets of every scale, especially newspapers, are constantly experiencing declining credibility, declining readership, and a loss of advertising. At the same time, new media organisations were born out of the digital era. Focusing on innovation and adopting a web-based business model, they have overcome the sector's declining entry barriers and have forever changed the news media industry. The search for a sustainable economic model capable of supporting news media activities in the digital age remains elusive. The executives of news media organisations are continually facing an important strategic challenge, first to identify and then develop a proper business model and a strategy that will combine print and digital and help their firms grow. In the following dissertation, I will try to provide some answers to the question of how traditional news media organisations can successfully transform, survive and evolve in the modern digital age. In addition, how they can reorient their competitive strategy to rebuild their reach/value, maximize profits and to develop products, services, and an identity that better fulfills customer’s needs. Moreover, the dissertation will be more focused on the local and regional media for two reasons. First, the idea that they need to sustain themselves as the primary "information artery" flowing into communities is more timely than ever. It provides a fascinating way of thinking in the transformation - ii - process of their future. Secondly, according to the latest research, they are the most respected in public opinion. Primary research for the thesis has been carried out by an online survey addressed to the owners and the managers of local and regional news media organisations all over Greece, in order to gather information about how they are trying to adjust their firms to the digital era, the results of their actions and their future thoughts.
en
heal.tableOfContents
Abstract .................................................................................................. I Acknowledgements .............................................................................. III Contents ................................................................................................IV List of Figures ........................................................................................V List of Tables .........................................................................................VI 1. Introduction………………………………………………………………………………..1 1.1. The purpose and the motives of the thesis ..……………………………..……. 1 1.2. The framework of the thesis ..………………………….……………………………… 1 1.3. The structure of the thesis ……………..…………..………………………….………..3 2. Literature Review …………………………………………………………………….. 5 2.1. The Media Environment ……………………………………………………………… 5 2.1.1. Print Media………...…………………………………………………………………… 6 2.1.2. The “New” media environment………………………………………………. 6 2.1.3. Convergence…………………………………………………………………………….8 2.1.4. Impact on print media outlets………………………………………………..11 2.2. Business Models in the Media Industry…………………………………….....13 2.3. Media Business Model Elements………………………………………………….14 2.3.1. The Market Model……………………………………………………………………14 2.3.2. The procurement model…………………………………………………………15 2.3.3. The Production of Goods and Services Model…………………….….15 2.3.4. The Distribution Model……………………………………………………………16 2.3.5. The capital model……………………………………………………………………16 3. Methodology …………………………………………..………………………………19 3.1. Research Methodology……………………………………………………………………19 3.2. The Greek news media industry …………………………………………………19 3.2.1. A background…………………………………………………………................20 3.2.2. Facts & Figures of the newspaper sector…………………............23 3.3. Primary Research ………………………………………………………………………25 4. Questionnaire – Data Analysis ………………………………………………….27 5. Conclusion and Recommendations………..………………………………….43 References………………………………………………………………………………44 Appendix………………………………………………………………………………….50
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heal.advisorName
Reinmoeller, Patrick
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heal.committeeMemberName
Katsaliaki, Korina
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heal.committeeMemberName
Laspita, Stavroula
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heal.committeeMemberName
Morgan, Rob
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heal.academicPublisher
School of Humanities, Social Sciences and Economics
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heal.academicPublisherID
ihu
en_US
heal.numberOfPages
42
en_US
heal.spatialCoverage
Greece
en


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