2021-08-26T10:36:07Z

2021-08-26

Default License

User Experience

Digital marketing

masterThesis

n.xouridas

gamification in digital marketing

Xouridas, Nikolaos

2021-05-17

free

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Gamification: What It Is and Why It Matters to Digital Health Behavior Change Developers Corresponding Author: 1, 1–6. https://doi.org/10.2196/games.3139 8. Deterding, S., & Dixon, D. (2011). From Game Design Elements to Gameful-ness: Defining “Gamification.” 9–15. 9. Fresh off the press, H. (2020). Not another state of Marketing Report. 10. Gamify.com. (2020) Gamification is the addition of game elements to non- game activities. 1–11. https://www.gamify.com/what-is-gamification 11. Giannakas, F., Kambourakis, G., Papasalouros, A., & Gritzalis, S. (2018). A critical review of 13 years of mobile game-based learning. Educational Techno-logy Research and Development, 66(2), 341–384. https://doi.org/10.1007/s11423-017-9552-z 12. Hague, P. N., Hague, N., & Morgan, C.-A. (2013). Market research in Practice. 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CHI PLAY 2015 - Proceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play, 109–114. https://doi.org/10.1145/2793107.2793146 16. Høgenhaug, P. S. (2012). Gamification And UX: Where Users Win Or Lose – Smashing Magazine. 1–26. http://www.smashingmagazine.com/2012/04/gamification-ux-users-win-lose/ 17. Hsu, C. L., & Chen, M. C. (2018). How gamification marketing activities moti-vate desirable consumer behaviors: Focusing on the role of brand love. Comput-ers in Human Behavior, 88(June), 121–133. https://doi.org/10.1016/j.chb.2018.06.037 18. Jivet, I., Scheffel, M., Drachsler, H., & Specht, M. (2017). Awareness Is Not Enough: Pitfalls of Learning Practice. Data Driven Approaches in Digital Edu-cation, 1(i), 82–96. https://doi.org/10.1007/978-3-319-66610-5 19. Lata, E. (2020). Digital marketing during COVID-19 times: Data-driven in-sights. 1–17. 20. Lucassen, G., & Jansen, S. (2014). Gamification in Consumer Marketing - Fu-ture or Fallacy? Procedia - Social and Behavioral Sciences, 148(2011), 194–202. https://doi.org/10.1016/j.sbspro.2014.07.034 21. Marache-Francisco, C., & Brangier, E. (2013). The gamification experience: UXD with a gamification background. Emerging Research and Trends in Inter-activity and the Human-Computer Interface, January, 205–223. https://doi.org/10.4018/978-1-4666-4623-0.ch010 22. Marketing, D. (2020). State of Digital Marketing – Priorities, Challenges, Trends and More What Determines Digital Marketing Success? 1–8. 23. Marketing, W. G., & Thing, N. B. (2020). Why Gamification Marketing isn’ t just the “Next Big Thing.” 1–6. https://www.gamify.com/blog/why-gamification-marketing-is-the-next-big-thing-in-campaign-marketing 24. Mora, A., Riera, D., Gonzalez, C., & Arnedo-Moreno, J. (2015). A Literature Review of Gamification Design Frameworks. 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The role of gamification in creating user engagement — a UX case study. 1–9. 31. Schwab, K. (2016). The Fourth Industrial Revolution: what it means and how to respond. World Economic Forum, 1–7. 32. Seaborn, K., & Fels, D. I. (2015). Gamification in theory and action: A survey. International Journal of Human Computer Studies, 74(February), 14–31. https://doi.org/10.1016/j.ijhcs.2014.09.00633. SurveyMonkey. (2018). Surveys 101: Best practices for every step of survey creation. 1–10. https://www.surveymonkey.com/mp/survey-guidelines/ 34. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2019). Would you like to play? A comparison of a gamified survey with a traditional online survey method. International Journal of Information Management, 49(November 2018), 242–252. https://doi.org/10.1016/j.ijinfomgt.2019.06.001 35. Writer, T. (2020). Gamification in Digital Marketing: Latest Solutions & Exam-ples. 1–34. 36. Xi, N., & Hamari, J. (2020). Does gamification affect brand engagement and equity? A study in online brand communities. Journal of Business Research, 109(November 2019), 449–460. https://doi.org/10.1016/j.jbusres.2019.11.058 37. Καμέας, Θ., & Plushost, C. E. O. (2020). Κυριαρχεί το mobile commerce στο Ηλεκτρονικό Εμπόριο. 1–6.

2021-05-17

Tzafilkou, Katerina

Cheilas, Konstantinos

IHU

66